Dannii Ceniceros

Social Media Community Manager

Dannii is Hilton’s social media community manager. Not only does he aid in leading the brand’s community management, but also assists in the creation of content development for the brand’s growing presence, notably TikTok, where the account has grown to over 100K followers in less than 8 months. Before joining Hilton, Dannii was a student at the University of Houston where he majored in Business & Consumer Sciences. He previously held a position at 7-Eleven within the social media care and listening team and led the delivery of social insights that drove and impacted business changes across the organization.

Dannii Ceniceros’s Session

12:15 p.m.–1:00 p.m. Pacific — Friday, February 24, 2023

Panel: Leveraging UGC to Build Your Brand Community

This panel will discuss:

  • Jumping in on trending/viral moments to create UGC storytelling
  • Using and translating UGC from one platform to another (ex: Twitter to Instagram)
  • Using Original Sound UGC for content development
  • Examples of UGC that work well (and don’t work well) to build your brand community
  • The importance of the creator community in community building
  • How UGC can work for you no matter the size of your team or company
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