Lizzie Hartland

Manager, Social Media Community Team
Lizzie Hartland started her career in digital marketing working for clients across a multitude of industries that included Cub Cadet and GE Lighting. Now for the past few years she has led the Social Media Community Team at Nestle USA that covers 30 brands and over 100 channels for brands like Hot Pockets, DiGiorno, Nesquik, Coffee mate and Perrier on Twitter, Instagram, TikTok and more. Lizzie has a passion for social media, leading teams, building digital communities and generating brand loyalty and love for iconic brands. 

Lizzie Hartland’s Session

12:15 p.m.–1:00 p.m. Pacific — Friday, February 24, 2023

Panel: Leveraging UGC to Build Your Brand Community

This panel will discuss:

  • Jumping in on trending/viral moments to create UGC storytelling
  • Using and translating UGC from one platform to another (ex: Twitter to Instagram)
  • Using Original Sound UGC for content development
  • Examples of UGC that work well (and don’t work well) to build your brand community
  • The importance of the creator community in community building
  • How UGC can work for you no matter the size of your team or company
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