Kayla Schmidt

Senior Social Media Specialist

Kayla Schmidt is an award-winning social media specialist at B2B software company, Zendesk. Working in-house or directly with social media influencers and agencies, she plans, creates, executes, and analyzes content designed to engage audiences and amplify brand messaging. She especially enjoys shooting organic video content, particularly for TikTok and Instagram Reels, to build social connections in creative new ways. Prior to Zendesk, Kayla drove the Planters NUTmobile, a 26-foot-long peanut on wheels, across the country as a brand ambassador for Planters.

Kayla Schmidt’s Session

10:45 a.m.–11:30 a.m. Pacific — Wednesday, February 22, 2023

Panel: The State of Social Media – Where Are the Biggest Opportunities for Marketers?

This panel of cross-industry brands will discuss the state of social media as we begin 2023, along with some of the best opportunities marketers should consider. 

Topics include:

  • Creative ways brands can approach new platforms
  • How to gauge whether a new platform is worth exploring
  • What consumers now expect of brands online and how marketers can meet them there
  • Scrappy social media tactics like engagement polls, recurring series, searching for and engaging with social mentions
  • Short-form video where it makes sense for your brand (TikTok, Reels, YouTube Shorts)
  • The return to community management and what it can do for brand engagement
Check out our early bird ticket prices!
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