Ruben Ruiz

Social Media Manager
Roblox

Ruben is a social media obsessed strategist who is currently a part of Roblox's Marketing team as their Social Media Manager. Before arriving at Roblox, he worked at StubHub as their Social Media Community Manager, a Community Manager for multiple consumer brands at Mekanism/Epic Signal, and as an Associate Community Manager at Golin for Adobe Creative Cloud & Adobe Stock.

Ruben is from sunny Orange County, California, and graduated from USC's Annenberg School for Communications and Journalism with an MS in Digital Social Media. He loves all things social media and excels in creating social campaigns targeted to Millennials and Gen Z. He specializes in new media strategy (Instagram, Twitter, TikTok, Snapchat, YouTube, Twitch), content management, and social media influencer programs.

Ruben loves everything Disney and is obsessed with red pandas, corgis, and Stitch (from Lilo & Stitch). In his spare time, he enjoys taking personality quizzes, cuddling with puppies, talking about horoscopes, jogging around Golden Gate Park, playing League of Legends, battling Pokemon, and going to Disneyland.

Ruben Ruiz’s Session

10:45 a.m.–11:30 a.m. Pacific — Wednesday, February 22, 2023

Panel: The State of Social Media – Where Are the Biggest Opportunities for Marketers?

This panel of cross-industry brands will discuss the state of social media as we begin 2023, along with some of the best opportunities marketers should consider.

Topics include:

Creative ways brands can approach new platforms
How to gauge whether a new platform is worth exploring
What consumers now expect of brands online and how marketers can meet them there
Scrappy social media tactics like engagement polls, recurring series, searching for and engaging with social mentions
Short-form video where it makes sense for your brand (TikTok, Reels, YouTube Shorts)
The return to community management and what it can do for brand engagement

Check out our early bird ticket prices!