Sarah Southerland

Communication and Education Specialist
Oklahoma Department of Wildlife Conservation

I am a part of a generation that grew up online. My career path has taken me even further into the Twitterverse and into the whirlwinds of TikTok. Fish and wildlife conservation is not possible without community, and I am so honored to help build that community - one follower at a time.

Sarah Southerland’s Session

9:30 a.m.–10:00 a.m. Pacific — Friday, February 24, 2023

Into the Twitterverse - How to Start a Brand Community From Scratch

In early 2021 the ODWC Social Media team had our annual meeting. We discussed Twitter, our problem child. We decided we needed to change direction and that turn took us to where we are today. In this presentation, we will visit the steps that brought us this far, and how your brand can safely venture deeper into the Twitterverse.

Check out our early bird ticket prices!