Krista Jasso

Manager, Social Insights
NASCAR

Krista started her professional social media journey back in 2015 as the youngest member of the social media team for Pope Francis' visit to the United States at the age of 19. There, she collaborated and learned from some of the top photographers, content creator, digital marketers, and community managers in the industry. During this time, Krista was introduced to the world of social media analytics and quickly understood the importance of both social media engagement and analytics. Currently, Krista is the Social Insights Manager at NASCAR and a freelance photographer in Charlotte, NC. At NASCAR, her focus is being accountable to a variety of analytics tools to provide insights around how users, followers, fans, and viewers engage with the sport. Prior to NASCAR, Krista was the Social Media Assistant for the Carolina Panthers, and continues to work with sports teams around the Charlotte area.

Krista Jasso’s Session

1:00 p.m.–1:30 p.m. Pacific — Friday, February 24, 2023

Measuring Community Brand Growth, Health, and Engagement Metrics

With the rise of motorsports growing in the United States and beyond, NASCAR has quickly made great efforts to engage old, current, and new fans on social media to develop a diverse and strong community. Through the help of community growth and engagement, NASCAR was named the 2021 Sports League of the Year by SBJ.

During this session, you will learn how NASCAR measures the success of community growth, ways to incorporate social media analytics into your strategy, and how it fits into your brand. Social media and data analytics go hand in hand toward a healthy social ecosystem and beyond.

Takeaways:

  • Learn the basics of social media analytics
  • How to measure engagement
  • Understand how to implement social media analytics into your everyday story

 

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