Katrina Parr

Global Social Media Strategist
Rockwell Automation

My passion for social media strategy and management can be traced back to the birth of social media. My first assignment as an intern 15 years ago was to investigate the social media space to justify starting a business presence. Little did I know that investigating social media would become part of my daily responsibilities throughout the rest of my career.  I'm currently the Global Social Media Strategist at Rockwell Automation and have developed an unyielding desire to learn and stay current on the ever-evolving space of social media. My world-class and award-winning accomplishments are rooted in continuous learning about new trends and platform capabilities while using quantitative and qualitative analysis to make smart decisions.  

I’m a firm believer in stepping away from your work to see possibilities with fresh eyes.  So, when I’m not in the office, you might see me on social posting selfies from yoga classes and running trails.  Connect with me over LinkedIn to keep in touch. 

Katrina Parr’s Session

9:30 a.m.–10:30 a.m. Pacific — Thursday, February 23, 2023

Panel: Best Practices for Creator and Influencer Partnerships – What to Avoid and How to Execute Successful Campaigns

This brand panel will share their unique approaches to creator and influencer partnerships, including insights and tips that can translate to your influencer initiatives. They’ll share what’s worked for them, including campaign examples, lessons learned, and what to avoid to ensure influencer marketing success.

Discussion topics include:

  • How to identify influencers who are a natural fit for your brand (and what to avoid)
  • How to measure the success of your influencer campaign
  • The difference between paid and unpaid creators
  • The pros and cons of micro, mid, and mega influencers
  • The what, why, and how of launching an ambassador program
  • How to maximize a creator partnership beyond just posting content to their channels
  • TikTok’s role in the future of influencer marketing
Check out our early bird ticket prices!
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