Nidia Gonzalez

Social Media Specialist
Florida International University

Hi! My name is Nidia and I am currently the social media specialist at Florida International University, where I help to curate and create engaging content for the university's various social media platforms. With an extensive background and passion for all things social media, I consider myself an expert at crafting and executing successful social media strategies. In my spare time, you can find me traveling, shopping, and creating content for my own personal socials.

Nidia Gonzalez’s Session

1:30 p.m.– 2:15 p.m. Pacific — Thursday, February 23, 2023

How to Leverage Instagram Reels for Engagement and Growth

Instagram is a constantly evolving platform that has cemented its place as the Holy Grail for businesses, brands, and marketers. From its humble beginnings as a simple photo-sharing app, Instagram has grown into a powerful marketing tool with over one billion monthly active users. 

For Florida International University, IG reels have become one of our main drivers in bringing in brand awareness and affinity within our student population and even globally because we have established a unique digital presence among other universities in the nation.

Today, we’re going to chat about how you can leverage Instagram reels to help you boost engagement and growth on the platform using strategies such as captivating copy, relevant trends/audios, brand authenticity/personality, and much more. 

Key Takeaways: 

  • Knowing your target audiences
  • Best practices for creating engaging content on Instagram Reels
  • Creating original audios/trends
  • Incorporating UGC/Influencers
  • Being the first to hop on the trend
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