Grace McLaughlin’s Session
8:30 a.m.–9:15 a.m. Pacific — Friday, February 24, 2023
Knowing where to build your community on social media is one of the most important parts of a community strategy. This panel of powerhouse brands will share their experiences building their own communities and the lessons they’ve learned along the way.
Discussion topics include:
- How each of these brands chose their community platforms, and why
- The types of content that facilitate community building on each platform
- Creating a brand voice and how it contributes to which platforms to explore
- How short-form video has changed community building through social media
- How to maximize user-generated content on each platform and how it builds a trusted follower base
- How brands that don’t have a strong Gen Z audience can use TikTok to grow their community
