Grace McLaughlin

Senior Brand Manager
Blenders Eyewear
A South Jersey native turned California girl, Grace McLaughlin has been working in the marketing industry for 8+ years. Her expertise lies in social media, content creation, athlete management, events (and so much more) for e-commerce and active lifestyle brands. G brings a unique perspective to customer engagement for Blenders Eyewear as  Sr. Brand Manager. 

Grace McLaughlin’s Session

8:30 a.m.–9:15 a.m. Pacific — Friday, February 24, 2023

Panel: Where Should Marketers Be Building Their Brand Communities?

Knowing where to build your community on social media is one of the most important parts of a community strategy. This panel of powerhouse brands will share their experiences building their own communities and the lessons they’ve learned along the way. 

Discussion topics include:

  • How each of these brands chose their community platforms, and why
  • The types of content that facilitate community building on each platform
  • Creating a brand voice and how it contributes to which platforms to explore
  • How short-form video has changed community building through social media
  • How to maximize user-generated content on each platform and how it builds a trusted follower base
  • How brands that don’t have a strong Gen Z audience can use TikTok to grow their community
Check out our early bird ticket prices!
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