Eric Aaberg

Head of Social Strategy
TGR Creative

Eric Aaberg is a social media strategist and genz marketing creative with a track record of success in the industry. With previous work experience at top organizations such as the Dallas Cowboys, Complexity Gaming, Optic Gaming, Evil Geniuses, Discord, and The University of Texas at Dallas, Eric has helped grow all types of brands through modern-day social media strategy, short-form video, and content creation.

A rising expert in social media, personal brand development, marketing, content creation, and TikTok social media management, Eric helps businesses and individuals amplify their online presence and connect with their audience. With a passion for creativity and innovation, Eric is dedicated to helping his clients achieve their goals and stand out in a crowded digital landscape. Follow him on social media at @ItsEricAaberg and visit his website, ericaaberg.com, to learn more.

Eric Aaberg’s Session

12:30 p.m.–1:45 p.m. Pacific — Thursday, February 23, 2023

Panel: Viral and Cultural Moments – How and When Brands Should Tap into the Conversation

Discussion topics include:

The best times to jump on trends - how to know when it’s too late
How to determine if your brand should be a part of a trend
Set up your social team for success by instilling trust in executives and getting ahead of legal permissions to act quickly
The power (and ease) of using TikTok to jump in on trends and conversations
Examples of content from brands who got it right (and wrong)
How to live diversity, equity, inclusion, and belonging year-round versus on specific community observances (Black History Month, National Indigenous History Month)

Check out our early bird ticket prices!