Eric Aaberg

Director of Social Media
CampusTech

Eric Aaberg is a social media strategist and creative with a variety of experience in the gaming, sports, tech, and DTC sectors. As the Director of Social Media for CampusTech, Eric oversees the social media marketing and influencer marketing efforts for the brand. From developing the social media content strategy to managing the social team, Eric is involved in the day-to-day marketing operations to help elevate CampusTech's brand in the space. Eric also has been named DFW 25 Under 25 and a 2023 Marketer of the Year by the American Marketing Association in DFW for his social media experience.

Eric Aaberg’s Session

12:45 p.m.–1:30 p.m. Pacific — Thursday, February 23, 2023

Panel: Viral and Cultural Moments – How and When Brands Should Tap into the Conversation

Discussion topics include:

  • The best times to jump on trends - how to know when it’s too late
  • How to determine if your brand should be a part of a trend
  • Set up your social team for success by instilling trust in executives and getting ahead of legal permissions to act quickly
  • The power (and ease) of using TikTok to jump in on trends and conversations
  • Examples of content from brands who got it right (and wrong)
  • How to live diversity, equity, inclusion, and belonging year-round versus on specific community observances (Black History Month, National Indigenous History Month)
Check out our early bird ticket prices!
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