Raven Blevins Brown

Marketing Manager, Social Media and Influencers
EōS Fitness

Raven Blevins Brown has built her career in the fitness industry with an emphasis on social media marketing and establishing community in the digital age. In her current role as Marketing Manager, Social Media and Influencers for EōS Fitness, she launched the company's pilot Influencer campaign and TikTok page while continuing to revamp their existing social channels by focusing on short-form video content and follower engagement. During her time at EōS, Raven increased the social engagement rate (per impression) by +1,127.8% and credits a bulk of that growth to an emphasis on establishing community and testing new platforms.

Raven previously worked for Floyd Mayweather's boutique boxing gym franchise, Mayweather Boxing + Fitness, and connected fitness company, Echelon Fitness Multimedia.

Raven Blevins Brown’s Session

8:15 a.m.–9:15 a.m. Pacific — Friday, February 24, 2023

Panel: Where Should Marketers Be Building Their Brand Communities?

Knowing where to build your community on social media is one of the most important parts of a community strategy. This panel of powerhouse brands will share their experiences building their own communities and the lessons they’ve learned along the way. 

Discussion topics include:

  • How each of these brands chose their community platforms, and why
  • The types of content that facilitate community building on each platform
  • Creating a brand voice and how it contributes to which platforms to explore
  • How short-form video has changed community building through social media
  • How to maximize user-generated content on each platform and how it builds a trusted follower base
  • How brands that don’t have a strong Gen Z audience can use TikTok to grow their community
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