Kristi Mason

12:15 p.m.–1:00 p.m. Pacific — Friday, February 24, 2023

Panel: Leveraging UGC to Build Your Brand Community

This panel will discuss:

• Jumping in on trending/viral moments to create UGC storytelling
• Using and translating UGC from one platform to another (ex: Twitter to Instagram)
• Using Original Sound UGC for content development
• Examples of UGC that work well (and don’t work well) to build your brand community
• The importance of the creator community in community building
• How UGC can work for you no matter the size of your team or company