Taur Veerapen’s Session
11:45 a.m.–12:15 p.m. Pacific — Friday, February 24, 2023
Leveraging customer feedback to improve your brand's online presence is essential. By actively listening to and engaging with customers and community members, you can gather valuable information about what works and what doesn't, use this information to make targeted improvements to your brand's online presence, and ultimately increase engagement with your target audience.
In this session, you'll learn tips on using online community feedback and insights to improve your brand's online presence.
You'll learn how to:
- Monitor social media and review sites to identify online conversations' concerns, themes, and trends.
- Communicate with your community through activities such as Q&A sessions, polls and surveys, and special promotions.
- Take insights gathered from social media data tools such as Sprout Social and make changes to the brand's online presence, such as updating the website, creating new social media content, and revising customer service strategies.