Amelia Tran

Senior Director of Marketing
WorkReduce
Amelia Tran is a Digital and Field Marketer with a strong bias for action and a track record of building, consulting and evolving marketing teams at the top global media agencies and industry-leading SaaS companies. 

For the past 11+ years, Amelia collaborated with Google, Shell, Bayer, L'Oreal, embedding herself as an extension of her clients' marketing teams to oversee go-to-market launches, rebrand projects, and digital marketing plans through social media, paid advertising, campaign development, live and virtual activations, and email marketing. After a decade-long career on the agency side at WPP, Omnicom and as a consultant, Amelia joined iSpot.tv to grow their digital marketing and field marketing divisions, while producing the company's most-coveted event, TV Disrupt, driving demand and bringing attention to the future of TV ad measurement.
 
In 2020, Amelia was awarded a Fellowship with the Advertising Club of NY for rising female leaders, as the sole recipient from MediaCom. Her contributions have been featured in eMarketer, Business Insider, tech hackathons, Cannes Young Lions, Social Fresh and Social Media Strategies Summit.
 
As a New York City native, Amelia spends her time connecting with marketers and startups through her community, Mosaic, and is constantly thinking of her next travel destination. 
 
24 countries later (and more to come), Amelia has learned taking control of her time and living the life she wants is fueled by her passion for disrupting the future of work. Excited to start a new chapter at WorkReduce as of May 2022, Amelia's focus as the company's new Senior Director of Marketing is to shape the company’s voice among brands, agencies and platforms to provide the best-in-class expert talent solutions and attract the ad industry's top talent to be a part of a flexible, innovative, remote workforce.

Amelia Tran’s Session

10:45 a.m.–11:30 a.m. Pacific — Wednesday, February 22, 2023

Panel: The State of Social Media – Where Are the Biggest Opportunities for Marketers?

This panel of cross-industry brands will discuss the state of social media as we begin 2023, along with some of the best opportunities marketers should consider. 

Topics include:

  • Creative ways brands can approach new platforms
  • How to gauge whether a new platform is worth exploring
  • What consumers now expect of brands online and how marketers can meet them there
  • Scrappy social media tactics like engagement polls, recurring series, searching for and engaging with social mentions
  • Short-form video where it makes sense for your brand (TikTok, Reels, YouTube Shorts)
  • The return to community management and what it can do for brand engagement
Check out our early bird ticket prices!
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