Katelyn Brower

Director, Social Media & Public Relations

Katelyn Brower is Sterling’s Director of Social Media & Public Relations where she oversees Sterling’s global social media and PR programs and strategies and hosts/produces their weekly live series, Sterling Live. Outside of Sterling, Katelyn hosts the 3rd & Wine podcast. When she isn’t taking B2B social media to the next level or prepping executives and senior leadership for media success, she is coaching lacrosse, going to Orangetheory classes, or watching football.

Katelyn Brower’s Session

8:30 a.m.–9:15 a.m. Pacific — Friday, February 24, 2023

Panel: Where Should Marketers Be Building Their Brand Communities?

Knowing where to build your community on social media is one of the most important parts of a community strategy. This panel of powerhouse brands will share their experiences building their own communities and the lessons they’ve learned along the way. 

Discussion topics include:

  • How each of these brands chose their community platforms, and why
  • The types of content that facilitate community building on each platform
  • Creating a brand voice and how it contributes to which platforms to explore
  • How short-form video has changed community building through social media
  • How to maximize user-generated content on each platform and how it builds a trusted follower base
  • How brands that don’t have a strong Gen Z audience can use TikTok to grow their community
Check out our early bird ticket prices!
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