Social Media Marketing Strategy

Josef Bookert’s Sessions

10:00 a.m.–10:45 a.m. Pacific — Wednesday, February 22, 2023

How To Publish Compelling, Digital-First Stories For Any Platform

This session focuses on how to publish compelling, digital-first stories for any platform tailored to a specific audience. Learn how to translate long-form copy (websites) to social media posts and search ads; and how to tell the same story using different tools on multiple channels. As overall marketing goals drive advertising efforts, the session will look at how to tie metrics to specific channels, communicate success to stakeholders, and optimize content for future publication.

Focus areas:

Digital storytelling – how to write content for digital experiences
Omni-channel output – how and when to publish on social and digital channels
Analytics and reporting – how to develop a system to communicate success

1:00 p.m.–1:45 p.m. Pacific — Wednesday, February 22, 2023

Speaker-Led Roundtables and Open Networking

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

Topics include:

How to maximize a creator/influencer partnership - Maya Wasserman
How to drive advocacy/fandom through brand communities - Reinaldo Parreiras
Social listening/benchmarking: Setting up a community management strategy during big (brand) moments - Karla Hernandez Zaldivar
The biggest social media mistakes and how to avoid them - Josef Bookert