Martina Barrera-Hernandez
Head of InfluencerPop Together
Martina Barrera-Hernandez is the Head of Influencer Marketing at Pop. She leads end-to-end influencer programming, from strategy to research, content direction, reporting, and relationship building. In addition to her full-time work in influencer marketing and social media, Martina is a freelance content creator in the lifestyle category.
Before joining the Pop team, Martina led influencer marketing at Dame, focused on women’s sexual health, and at Cocokind, a conscious skincare brand. She attended Northwestern University, where she received a BS in Journalism with an emphasis on Magazine Editorial and a minor in Psychology. Martina is currently based in San Francisco, California where she can be found going on lots of walks and trying new food spots along the way.