Social Media Marketing Strategy

Kate Winick’s Session

10:45 a.m.–11:30 a.m. Pacific — Wednesday, February 22, 2023

Panel: The State of Social Media – Where Are the Biggest Opportunities for Marketers?

This panel of cross-industry brands will discuss the state of social media as we begin 2023, along with some of the best opportunities marketers should consider.

Topics include:

Creative ways brands can approach new platforms
How to gauge whether a new platform is worth exploring
What consumers now expect of brands online and how marketers can meet them there
Scrappy social media tactics like engagement polls, recurring series, searching for and engaging with social mentions
Short-form video where it makes sense for your brand (TikTok, Reels, YouTube Shorts)
The return to community management and what it can do for brand engagement