Social Media Marketing Strategy

Audrey Willis’s Session

8:30 a.m.–9:15 a.m. Pacific — Friday, February 24, 2023

Panel: Where Should Marketers Be Building Their Brand Communities?

Knowing where to build your community on social media is one of the most important parts of a community strategy. This panel of powerhouse brands will share their experiences building their own communities and the lessons they’ve learned along the way.

Discussion topics include:

How each of these brands chose their community platforms, and why
The types of content that facilitate community building on each platform
Creating a brand voice and how it contributes to which platforms to explore
How short-form video has changed community building through social media
How to maximize user-generated content on each platform and how it builds a trusted follower base
How brands that don’t have a strong Gen Z audience can use TikTok to grow their community