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Looking forward to this session? Share it!

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

Topics include:

  • How to maximize a creator/influencer partnership - Maya Wasserman
  • How to drive advocacy/fandom through brand communities - Reinaldo Parreiras
  • Social listening/benchmarking: Setting up a community management strategy during big (brand) moments - Karla Hernandez Zaldivar
  • The biggest social media mistakes and how to avoid them - Josef Bookert
 

Maya Wasserman
Marketing Director
Sony Electronics

Reinaldo Parreiras
Global Head of Community
Intel

Josef Bookert
Social Media Channel Lead, Global Channel Excellence
AstraZeneca

Karla Hernandez Zaldivar
Global Social Media Insights Manager
Booking.com