The State of Social Media – Where Are the Biggest Opportunities for Marketers?

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This panel of cross-industry brands will discuss the state of social media as we begin 2023, along with some of the best opportunities marketers should consider. 

Topics include:

• Creative ways brands can approach new platforms
• How to gauge whether a new platform is worth exploring
• What consumers now expect of brands online and how marketers can meet them there
• Scrappy social media tactics like engagement polls, recurring series, searching for and engaging with social mentions
• Short-form video where it makes sense for your brand (TikTok, Reels, YouTube Shorts)
• The return to community management and what it can do for brand engagement