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This panel of cross-industry brands will discuss the state of social media as we begin 2023, along with some of the best opportunities marketers should consider. 

Topics include:

  • Creative ways brands can approach new platforms
  • How to gauge whether a new platform is worth exploring
  • What consumers now expect of brands online and how marketers can meet them there
  • Scrappy social media tactics like engagement polls, recurring series, searching for and engaging with social mentions
  • Short-form video where it makes sense for your brand (TikTok, Reels, YouTube Shorts)
  • The return to community management and what it can do for brand engagement

Amelia Tran
Senior Director of Marketing
WorkReduce

 

Ruben Ruiz
Social Media Manager
Roblox

Kayla Schmidt
Senior Social Media Specialist
Zendesk

Kate Winick
Director of Social Media
Peloton