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One of the great things about TikTok, and social media in general, is the opportunity to test & learn. Reliable, authentic, and ever-changing are words constantly associated with TikTok, but what do they mean for a brand?
By applying the above as a North star, we developed our highly successful #TikTokMadeMeBookIt campaign giving seven users their dream holiday vacation. In this session, you will learn how Booking.com leveraged TikTok's record-breaking engagement rates to launch our premier campaign and overall content strategy.
Key takeaways include:
- Exploring and defining your audiences
- Identifying best-performing strategies for content made by creators
- The importance of "sparking" your content
- Creating custom audiences based on campaign learnings
Karla Hernandez Zaldivar
Global Social Media Insights Manager
Booking.com