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One of the great things about TikTok, and social media in general, is the opportunity to test & learn. Reliable, authentic, and ever-changing are words constantly associated with TikTok, but what do they mean for a brand?

By applying the above as a North star, we developed our highly successful #TikTokMadeMeBookIt campaign giving seven users their dream holiday vacation. In this session, you will learn how leveraged TikTok's record-breaking engagement rates to launch our premier campaign and overall content strategy. 

Key takeaways include:

  • Exploring and defining your audiences
  • Identifying best-performing strategies for content made by creators
  • The importance of "sparking" your content
  • Creating custom audiences based on campaign learnings



Karla Hernandez Zaldivar
Global Social Media Insights Manager