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Every day the social world changes, from new platforms to new products to new trends. Is your team growing with it? Is there even a team in the first place? Whether you’re a one-person show or a lean team, the way you approach social needs to be vastly different from some of the star players we hear about. This session is for the tiny but mighty — the ones (keyword “ones”) who need to find a way to cover all the social bases with consistent quality content and engagement.
Takeaways:
- Identifying your audience and purpose on social
- Understanding and embracing your team’s strengths and weaknesses
- Building a network of support: tools, automation, community
Nicolle Lopez
Social Media Manager
Amtrak