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A strong social media strategy requires a balance of creative and analytical approaches. Using social media as a marketing tool also challenges marketers to understand the customer journey and develop tactics that speak to every point in that journey. 

In this session, you’ll learn how to build a successful social strategy and what key elements to include. You will learn about how DOZR leverages social media to support its broader marketing strategy and the role a strong content strategy plays in contributing to social media success. 

This session will highlight the nuts and bolts of a great strategy, including setting goals, defining your target audience, leveraging the right platform, and identifying the right paid and earned tactics to leverage. Whether you are getting started or redefining your strategy, this session will provide actionable insights and takeaways to help you get your plan into motion. 

You’ll learn:

  • A framework for creating a social media strategy 
  • How to use content marketing to drive your socials 
  • Tips for measuring success and what analytics to watch 


Rebecca Grieb
VP, Marketing