Viral and Cultural Moments – How and When Brands Should Tap into the Conversation

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Discussion topics include:

• The best times to jump on trends - how to know when it’s too late
• How to determine if your brand should be a part of a trend
• Set up your social team for success by instilling trust in executives and getting ahead of legal permissions to act quickly
• The power (and ease) of using TikTok to jump in on trends and conversations
• Examples of content from brands who got it right (and wrong)
• How to live diversity, equity, inclusion, and belonging year-round versus on specific community observances (Black History Month, National Indigenous History Month)