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Discussion topics include:

  • The best times to jump on trends - how to know when it’s too late
  • How to determine if your brand should be a part of a trend
  • Set up your social team for success by instilling trust in executives and getting ahead of legal permissions to act quickly
  • The power (and ease) of using TikTok to jump in on trends and conversations
  • Examples of content from brands who got it right (and wrong)
  • How to live diversity, equity, inclusion, and belonging year-round versus on specific community observances (Black History Month, National Indigenous History Month)

Saad Khan
Brand Social Lead


Eric Aaberg
Head of Social Strategy
TGR Creative

Brittany Cabriales
Head of Social Media

Dylan Doyle (he/him)
Assistant Director, Social Media
EY Canada