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Discussion topics include:

  • The best times to jump on trends - how to know when it’s too late
  • How to determine if your brand should be a part of a trend
  • Set up your social team for success by instilling trust in executives and getting ahead of legal permissions to act quickly
  • The power (and ease) of using TikTok to jump in on trends and conversations
  • Examples of content from brands who got it right (and wrong)
  • How to live diversity, equity, inclusion, and belonging year-round versus on specific community observances (Black History Month, National Indigenous History Month)

Saad Khan
Brand Social Lead


Dylan Doyle (he/him)
Assistant Director, Social Media
EY Canada

Brittany Cabriales
Head of Social Media

Eric Aaberg
Director of Social Media