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With the rise of motorsports growing in the United States and beyond, NASCAR has quickly made great efforts to engage old, current, and new fans on social media to develop a diverse and strong community. Through the help of community growth and engagement, NASCAR was named the 2021 Sports League of the Year by SBJ.

During this session, you will learn how NASCAR measures the success of community growth, ways to incorporate social media analytics into your strategy, and how it fits into your brand. Social media and data analytics go hand in hand toward a healthy social ecosystem and beyond.


  • Learn the basics of social media analytics
  • How to measure engagement
  • Understand how to implement social media analytics into your everyday story



Krista Jasso
Manager, Social Insights