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In 2022 Intel created a program called Culture & Community Lab to place the brand into culture, unlocking the power of community to fuel conversation and accelerate brand love and growth.
The program leverages timely opportunities and allows Intel to tap into cultural moments and trends that resonate with our communities.
With a small portion of our investment, it delivered more than half of all organic engagement and increased organic engagement by more than 100% thus far.
This session will highlight key learnings and actionable insights you can apply to most platforms to tap into real-time opportunities.
You'll learn:
- New approaches to social media & community building
- A framework for reacting to trends and cultural moments
- Best practices for real-time content & engagement
Reinaldo Parreiras
Global Head of Community
Intel