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This panel will discuss:
- Jumping in on trending/viral moments to create UGC storytelling
- Using and translating UGC from one platform to another (ex: Twitter to Instagram)
- Using Original Sound UGC for content development
- Examples of UGC that work well (and don’t work well) to build your brand community
- The importance of the creator community in community building
- How UGC can work for you no matter the size of your team or company
Martina Barrera-Hernandez
Head of Influencer
Pop Together
Dannii Ceniceros
Social Media Community Manager
Hilton
Blake Campbell
Social Media Coordinator
NOMATIC
Lizzie Hartland
Manager, Social Media Community Team
Nestle