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This panel will discuss:

  • Jumping in on trending/viral moments to create UGC storytelling
  • Using and translating UGC from one platform to another (ex: Twitter to Instagram)
  • Using Original Sound UGC for content development
  • Examples of UGC that work well (and don’t work well) to build your brand community
  • The importance of the creator community in community building
  • How UGC can work for you no matter the size of your team or company

Kristi Mason
Social Media and Community Manager
Robert Half

 

Lizzie Hartland
Manager, Social Media Community Team
Nestle

Dannii Ceniceros
Social Media Community Manager
Hilton

Blake Campbell
Social Media Coordinator
NOMATIC