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This panel will discuss:

  • Jumping in on trending/viral moments to create UGC storytelling
  • Using and translating UGC from one platform to another (ex: Twitter to Instagram)
  • Using Original Sound UGC for content development
  • Examples of UGC that work well (and don’t work well) to build your brand community
  • The importance of the creator community in community building
  • How UGC can work for you no matter the size of your team or company

Martina Barrera-Hernandez
Head of Influencer
Pop Together


Dannii Ceniceros
Social Media Community Manager

Blake Campbell
Social Media Coordinator

Lizzie Hartland
Manager, Social Media Community Team