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Knowing where to build your community on social media is one of the most important parts of a community strategy. This panel of powerhouse brands will share their experiences building their own communities and the lessons they’ve learned along the way. 

Discussion topics include:

  • How each of these brands chose their community platforms, and why
  • The types of content that facilitate community building on each platform
  • Creating a brand voice and how it contributes to which platforms to explore
  • How short-form video has changed community building through social media
  • How to maximize user-generated content on each platform and how it builds a trusted follower base
  • How brands that don’t have a strong Gen Z audience can use TikTok to grow their community

Katelyn Brower
Director, Social Media & Public Relations


Audrey Willis
Social Media Manager
Intuit TurboTax

Grace McLaughlin
Senior Brand Manager
Blenders Eyewear

Raven Blevins Brown
Marketing Manager, Social Media and Influencers
EōS Fitness