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Knowing where to build your community on social media is one of the most important parts of a community strategy. This panel of powerhouse brands will share their experiences building their own communities and the lessons they’ve learned along the way. 

Discussion topics include:

  • How each of these brands chose their community platforms, and why
  • The types of content that facilitate community building on each platform
  • Creating a brand voice and how it contributes to which platforms to explore
  • How short-form video has changed community building through social media
  • How to maximize user-generated content on each platform and how it builds a trusted follower base
  • How brands that don’t have a strong Gen Z audience can use TikTok to grow their community

Katelyn Brower
Social Media Manager


Raven Blevins Brown
Marketing Manager, Social Media and Influencers
EōS Fitness

Grace McLaughlin
Senior Brand Manager
Blenders Eyewear

Audrey Willis
Social Media Manager
Intuit TurboTax