Nick Verlaney

Director of Social Media
Merkle US

Nick Verlaney is the Director of Social Media at Merkle, helping clients develop new, bespoke, and award-winning social campaigns and strategies that drive awareness and engagement. Nick has more than 12 years of experience in content and campaign creation and community management for national and global brands across the retail, CPG, financial services, and technology industries, including Google Fiber, Intel, Peloton, HUB International, Central Michigan University, Lee Jeans, and Nebraska Furniture Mart. As of 2021, Nick has led Merkle’s Social Commerce capability and has developed go-to-market plans for brands on Meta Commerce and TikTok Shopping. Outside of work, Nick hosts the biggest Chelsea FC podcast in the world, and has a passion for audio storytelling.

Nick Verlaney’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, February 26, 2025

Panel: The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

As social media platforms continue to evolve, so do the opportunities for marketers to connect with audiences in innovative ways. This panel brings together industry leaders to explore where marketers should focus their attention in 2025. From emerging platforms and creative content formats to advancements in AI and data-driven personalization, the discussion will highlight key trends, challenges, and untapped opportunities. Gain actionable insights to help your brand stay ahead of the curve and thrive in the ever-changing social media landscape.

Check out our early bird ticket prices!