Social Media Marketing Strategy

David Murray’s Session

8:45 a.m.–9:30 p.m. PT — Wednesday, February 26, 2025

Turning Social Media Data into Actionable Business Insights

When it comes to social media data and analytics, it can take time to figure out where to start. There is a lot to unpack, and not all available data is helpful, let alone necessary. One of the biggest challenges is translating vanity metrics into real, tangible insights that deliver results.

This session will cover:

Connecting your business goals to available social media data.
Where to focus your efforts and what to avoid.
How to identify key KPIs and ROIs.
How to share the insights you collect into language leadership can relate to and understand.