David Murray

Social Media Data and Analytics Manager
Blue Cross Blue Shield of Michigan

David Murray serves as Blue Cross Blue Shield of Michigan's Social Media Data and Analytics Manager. For over 11 years, he has helped establish a best-in-class and award-winning social media program for the brand. With 15 years of professional experience, David has developed and implemented social media programs for multiple industries, including finance, consumer-facing, franchise, and non-profit organizations.

David Murray’s Session

8:45 a.m.–9:30 p.m. PT — Wednesday, February 26, 2025

Turning Social Media Data into Actionable Business Insights

When it comes to social media data and analytics, it can take time to figure out where to start. There is a lot to unpack, and not all available data is helpful, let alone necessary. One of the biggest challenges is translating vanity metrics into real, tangible insights that deliver results.

This session will cover:

  • Connecting your business goals to available social media data.
  • Where to focus your efforts and what to avoid.
  • How to identify key KPIs and ROIs.
  • How to share the insights you collect into language leadership can relate to and understand.
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