Andrea Howard

Director of Social Media and Influencer Marketing
Kendra Scott
Andrea Howard is the Director of Social Media and Influencer Marketing at Kendra Scott, driving the strategy for the brand's presence across all social media platforms. Andrea has more than 14 years' experience in the retail vertical, with an emphasis on digital marketing, inclusive of brand and social marketing. She has a Bachelor of Arts in Strategic Communication from the University of Wisconsin's School of Journalism. 

Andrea Howard’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, February 26, 2025

Panel: The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

As social media platforms continue to evolve, so do the opportunities for marketers to connect with audiences in innovative ways. This panel brings together industry leaders to explore where marketers should focus their attention in 2025. From emerging platforms and creative content formats to advancements in AI and data-driven personalization, the discussion will highlight key trends, challenges, and untapped opportunities. Gain actionable insights to help your brand stay ahead of the curve and thrive in the ever-changing social media landscape.

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