Tulani André

Vice President, Social Media
National Geographic

Tulani is the Vice President of Social Media at National Geographic where she leads social strategy and planning for television, editorial and magazine, totaling over 600M followers across platforms. She has worked in the digital space for the last 14 years, she started her career working on a wide range of clients at agencies in New York and Washington DC. Prior to her current position, Tulani was a Global Lead of Social and Editorial at Prime Video and the Vice President of Social Media at FOX Entertainment.

Tulani has created social storytelling and marketing campaigns across sectors, including in the government, non-profit, entertainment and consumer products/devices spaces. This has given her a holistic perspective on the importance of tech and digital, and the impactful role that social media marketing plays in any project, campaign or brand. Recently, Tulani was named one of Hollywood’s New Leaders of 2024 by Variety. She has a Bachelor of Arts in History from Spelman College and a Master of Arts in Law and Diplomacy from The Fletcher School at Tufts University.

Tulani André’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, February 26, 2025

Panel: The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

As social media platforms continue to evolve, so do the opportunities for marketers to connect with audiences in innovative ways. This panel brings together industry leaders to explore where marketers should focus their attention in 2025. From emerging platforms and creative content formats to advancements in AI and data-driven personalization, the discussion will highlight key trends, challenges, and untapped opportunities. Gain actionable insights to help your brand stay ahead of the curve and thrive in the ever-changing social media landscape.

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