Anniston Ward

PR, Events, and Education Specialist
Metricool

Graduating from the University of Oregon with two Bachelor of Arts Degrees in Public Relations and Spanish, Anniston’s marketing and communication experience has always been in a global, multicultural perspective. Anniston was one of Metricool’s first two US hires, paving the way for Metricool’s English-speaking market presence. Throughout the two years working at Metricool, Anniston has worn many hats – SEO copywriting, PR efforts, event organization, partnership coordination, content creation, and team management. Currently serving as Metricool’s US PR, Events, and Education Specialist, she focuses on expanding Metricool’s impact and awareness among social media professionals across 120 countries. 

 

Anniston Ward’s Session

10:30 a.m.–11:15 a.m. PT — Wednesday, February 26, 2025

Thought Leader Spotlight: AI-Bracadabra to Applause: The Ultimate and Magic Content Creation System

There is no avoiding AI in the digital and social media marketing space. From copy generation to content creation, marketers are tapping into cutting-edge technologies and platforms to scale social growth. It seems like AI can generate viral content with simple prompts, right? Wrong. AI can’t magically create viral content without context, performance results, and audience insights. 

In this session, you’ll learn how to use AI and management tools alongside your digital marketing strategy to build a content creation system that works for your brand, not anyone else's. 

You’ll learn: 

  • How to transfer data analytics into a working business funnel. 
  • A content creation formula to never run out of ideas. 
  • How AI and management tools can organize and optimize your work, in less time. 

 

Check out our early bird ticket prices!
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