Social Media Marketing Strategy

Carson Mason’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, February 26, 2025

Getting the Most Out of Your Brand Collaborations with Papa Johns

From partnering with brands like Play-Doh to collaborating with influential figures like Shaq, Papa Johns is no stranger to brand collaborations. In this session, you’ll be presented with multiple case studies from Papa Johns’ most successful collaborations including the Shaq-a-Roni pizza campaign, the Play-Doh pizza delivery scooter set and more.

You’ll learn:

A framework for brand collaboration processes
Best practices for brand collaborations
Actionable tips for optimizing collaborations on social