Darby Hogan

Senior Manager Social Media
Swanson Health
My role in social media marketing is fueled by a passion for wellness and a knack for harnessing consumer insights to drive full-funnel marketing strategies. I've been working for wellness brands in the CPG space for 7+ yrs and in my time at companies like Thinx, Four Sigmatic, Liquid I.V., Wonderbelly and Swanson Health I've built strategies that have consistently yielded substantial increases in engagement and community growth, reflecting my commitment to authentic communication, strategic storytelling and thoughtful community building. 

Darby Hogan’s Session

11:15 a.m.–12:00 p.m. PT — Wednesday, February 26, 2025

Instagram Deep Dive: Algorithms, Strategies, and Emerging Features

As many of us know, Instagram is an ever-evolving platform. Its constantly changing algorithm impacts both organic and paid strategies. It is still a top platform with 2.4 billion active users and should definitely be included in your social strategy! 
 
In this session, I will explore how Instagram's algorithm prioritizes content, the most effective methods for measuring success on the platform, innovative strategies for utilizing Instagram's diverse content formats, best practices for community building, and an overview of the platform's latest features.
 
You'll Learn: 
  • Key metrics and content formats to prioritize for optimal results
  • Strategies for nurturing and expanding your Instagram community
  • Best practices for leveraging Instagram's latest features to drive higher engagement
Check out our early bird ticket prices!
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