Darby Hogan

Senior Manager Social Media
Swanson Health

With over eight years of experience in social media marketing for wellness-focused CPG brands, I bring a deep passion for health and a sharp instinct for leveraging consumer insights to craft impactful, full-funnel strategies. I've led social at innovative companies including Thinx, Four Sigmatic, Liquid I.V., Wonderbelly, and Swanson Health, where my work has consistently driven meaningful growth in engagement and community. My approach blends authentic communication with strategic storytelling—always grounded in a thoughtful understanding of what resonates with modern wellness consumers.

Darby Hogan’s Session

12:00 p.m.–12:45 p.m. PT — Wednesday, February 26, 2025

Instagram Deep Dive: Algorithms, Strategies, and Emerging Features

As many of us know, Instagram is an ever-evolving platform. Its constantly changing algorithm impacts both organic and paid strategies. It is still a top platform with 2.4 billion active users and should definitely be included in your social strategy! 
 
In this session, I will explore how Instagram's algorithm prioritizes content, the most effective methods for measuring success on the platform, innovative strategies for utilizing Instagram's diverse content formats, best practices for community building, and an overview of the platform's latest features.
 
You'll Learn: 
  • Key metrics and content formats to prioritize for optimal results
  • Strategies for nurturing and expanding your Instagram community
  • Best practices for leveraging Instagram's latest features to drive higher engagement
Check out our early bird ticket prices!
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