Kate Berry

Social Media Manager
MilliporeSigma

Kate Berry is a highly experienced social media strategist, currently working in the life science industry. With a robust background in social media spanning over 8 years, she has honed her expertise through both in-house and agency roles. Currently, she serves as a Paid Social Media Manager on the Performance Marketing team at MilliporeSigma, a prominent global life science brand. In her role at MilliporeSigma, Kate works closely with cross-functional teams to strategize and implement full-funnel social media campaigns, with a particular focus on paid advertising. During her time working at a social media agency, she managed 10 clients in the finance, home, and insurance industries developing organic and paid strategies across Facebook, Instagram, Twitter and LinkedIn. She maintains certifications from HubSpot Academy in Social Media and the Association of National Advertisers in Digital Marketing, and is also working towards her MBA at Boston University.

Kate Berry’s Session

9:00 a.m.–9:45 a.m. PT — Thursday, February 27, 2025

Developing Effective Paid Social Media Campaigns: Strategies Across the Funnel for Achieving ROAS

Are you ready to take your paid social media campaigns to the next level? In this session, we’ll explore how to build effective strategies that cover every step of the customer journey. You’ll learn how to create targeted campaigns that not only drive conversions and purchases, but also create lasting brand loyalty. We’ll guide you through the nuances of each stage of the funnel—awareness, consideration, and conversion—so you can maximize your return on ad spend (ROAS) and elevate your overall marketing performance.
 
You’ll learn how to identify key performance indicators (KPIs) for each stage, optimize your ad creative and messaging, and leverage data analytics to fine-tune your campaigns. You'll leave with practical strategies to enhance your paid social media efforts and achieve ROAS.
 
Key Takeaways:
  • Understand how a full funnel approach can transform your paid social media strategy.
  • Discover techniques to personalize your messaging and creative for different customer journey stages.
  • Learn effective methods for increasing brand awareness and engagement right from the start.
  • Find out how to attract potential customers and guide them toward making a purchase.
  • Explore ways to track and optimize your ROAS using data-driven insights.
Check out our early bird ticket prices!
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