Orlando Gonzalez

Social Media Lead
Florida Blue
With over 15 years of experience in the social media industry, I have honed my ability to develop and execute dynamic social media strategies that drive organic growth and engagement. My journey has encompassed strategizing, content creation, and campaign planning, all aimed at crafting compelling narratives for brands. I am deeply passionate about the world of social media and take immense pride in the brands I've represented. My humble and team-oriented approach has allowed me to build strong relationships with both clients and colleagues, fostering authentic connections that are at the heart of successful branding.

My versatility is one of my greatest assets. With a comprehensive background in videography, photography, graphic design, and copywriting, I bring a well-rounded perspective to every project. This diverse skill set, combined with my unwavering work ethic, positions me as a one-stop shop for all social media needs. Throughout my career, I've demonstrated confidence and competence in my work, consistently elevating brands through innovative strategies and creative solutions. My dedication to the industry is evident in my commitment to continuous learning and evolution in the ever-changing digital landscape.

I excel in using various social media management tools to analyze performance metrics and translate data into actionable insights. My ability to monitor trends and implement cutting-edge strategies ensures that the brands I manage stay at the forefront of social media innovation.

Orlando Gonzalez’s Session

10:00 a.m.–10:45 a.m. PT — Thursday, February 27, 2025

Panel: Crafting Mindful Content That Builds Trust and Connection

Crafting mindful content is essential for building trust and fostering meaningful connections in today’s social media landscape. In this panel discussion, experts from Valvoline Global, Florida Blue, and Lockton share actionable strategies for creating authentic, engaging content that resonates with audiences. Learn how these brands navigate challenges, balance authenticity with strategic goals, and develop content that drives impact. Whether you're starting from scratch or refining your content strategy, this session provides insights into fostering trust and delivering meaningful results through mindful content creation.

Key Takeaways:

  • Identify core principles of mindful content creation and learn how to apply them to build trust and engagement.
  • Implement strategies for fostering genuine audience connections through authenticity and transparency.
  • Overcome common challenges in trust-building content with practical solutions and real-world examples.
  • Measure the impact of mindful content using metrics that demonstrate audience resonance and success.
  • Develop a content plan that builds trust with creative testing, cross-channel strategies, and audience-first approaches.
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