Pre-Summit Interactive Workshops
Tuesday, February 25, 2025
8:00 a.m.–11:00 a.m. PT
Social Media Analytics: Metrics, Sentiment Analysis and Reporting
Live Conference Day 1
Wednesday, February 26, 2025
7:55 a.m.–8:00 a.m. PT
Welcome Remarks by Summit Emcee
8:00 a.m.–8:45 a.m. PT
The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?
8:45 a.m.–9:30 p.m. PT
Prescription for Success: Building a Data-Driven Social Media Strategy
9:30 a.m.–9:45 a.m. PT
Break
9:45 a.m.–10:30 a.m. PT
Going Viral: Unpacking the Secret Sauce of Top-Performing Campaigns
10:30 a.m.–10:45 a.m. PT
Thought Leader Spotlight
10:45 a.m.–11:15 a.m. PT
Break
1:00 a.m.–1:45 p.m. PT
Best Practices for Maximizing Social Media Accessibility
Panel
A Deep Dive into Top AI Tools for Marketers
2:30
Day One Concludes
Live Conference Day 2
Thursday, February 27, 2025
8:00 a.m.–8:15 a.m. PT
Welcome Remarks by Summit Emcee
8:15 a.m.–9:00 a.m. PT
The Reel Deal: Strategies for Creating High-impact Video Content
9:00 a.m.–9:45 a.m. PT
Developing Effective Paid Social Media Campaigns: Driving ROI and Brand Growth
9:45 a.m.–10:00 a.m. PT
Break
10:00 a.m.–10:45 a.m. PT
Panel
Engaging Audiences Through Experiential Social Media
10:45 a.m.–11:30 a.m. PT
Leveraging Social Listening to Drive Customer-Centric Strategies
11:30 a.m.–12:00 p.m. PT
Break
12:00 p.m.–12:45 p.m. PT
Building a Strong Brand Presence Organically: Followers, Engagement, and Reach
Panel
Creating a Culture of Innovation in Social Media Teams: Strategies for Fostering Creativity and Collaboration
1:30 p.m. PT
Day Two Concludes
On-Demand Sessions
Social Commerce: Turning Engagement into Revenue
Essential Tips for Leveraging Audio in Your Short-Form Videos