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As many of us know, Instagram is an ever-evolving platform. Its constantly changing algorithm impacts both organic and paid strategies. It is still a top platform with 2.4 billion active users and should definitely be included in your social strategy!
In this session, I will explore how Instagram's algorithm prioritizes content, the most effective methods for measuring success on the platform, innovative strategies for utilizing Instagram's diverse content formats, best practices for community building, and an overview of the platform's latest features.
You'll Learn:
- Key metrics and content formats to prioritize for optimal results
- Strategies for nurturing and expanding your Instagram community
- Best practices for leveraging Instagram's latest features to drive higher engagement
Darby Hogan
Senior Manager Social Media
Swanson Health