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Are you ready to take your paid social media campaigns to the next level? In this session, we’ll explore how to build effective strategies that cover every step of the customer journey. You’ll learn how to create targeted campaigns that not only drive conversions and purchases, but also create lasting brand loyalty. We’ll guide you through the nuances of each stage of the funnel—awareness, consideration, and conversion—so you can maximize your return on ad spend (ROAS) and elevate your overall marketing performance.
You’ll learn how to identify key performance indicators (KPIs) for each stage, optimize your ad creative and messaging, and leverage data analytics to fine-tune your campaigns. You'll leave with practical strategies to enhance your paid social media efforts and achieve ROAS.
Key Takeaways:
-
Understand how a full funnel approach can transform your paid social media strategy.
-
Discover techniques to personalize your messaging and creative for different customer journey stages.
-
Learn effective methods for increasing brand awareness and engagement right from the start.
-
Find out how to attract potential customers and guide them toward making a purchase.
-
Explore ways to track and optimize your ROAS using data-driven insights.
TRAINING AGENDA & ACTIVITIES
Are you ready to take your paid social media campaigns to the next level? In this session, we’ll explore how to build effective strategies that cover every step of the customer journey. You’ll learn how to create targeted campaigns that not only drive conversions and purchases, but also create lasting brand loyalty. We’ll guide you through the nuances of each stage of the funnel—awareness, consideration, and conversion—so you can maximize your return on ad spend (ROAS) and elevate your overall marketing performance.
You’ll learn how to identify key performance indicators (KPIs) for each stage, optimize your ad creative and messaging, and leverage data analytics to fine-tune your campaigns. You'll leave with practical strategies to enhance your paid social media efforts and achieve ROAS.
Key Takeaways:
-
Understand how a full funnel approach can transform your paid social media strategy.
-
Discover techniques to personalize your messaging and creative for different customer journey stages.
-
Learn effective methods for increasing brand awareness and engagement right from the start.
-
Find out how to attract potential customers and guide them toward making a purchase.
-
Explore ways to track and optimize your ROAS using data-driven insights.
Kate Berry
Social Media Manager
MilliporeSigma