As algorithms increasingly dictate what audiences see, today’s social media leaders face a critical challenge: how to create work that is both creatively compelling and performance-driven. In this panel, senior social executives from JPMorgan Chase & Co., National Geographic, Microsoft, F5, and Garmin will explore how top brands are navigating the tension between creativity and algorithmic influence. Moderated by Bria Bell, the conversation will unpack how intentional creative choices - rooted in brand purpose and audience insight - can cut through the noise of an endlessly crowded feed.
Panelists will share real-world examples and strategic frameworks around social-first thinking, participatory content, creator collaboration, and platform-native storytelling. Attendees will walk away with a clearer understanding of how to earn attention, retain audiences, and build relevance by knowing when to work with the algorithm - and when to push beyond it.
Key Takeaways:
- Balance creative instinct with algorithm-aware strategy
- Design social-first content tailored to platform culture and audience behavior
- Optimize for meaningful engagement, not just reach
- Collaborate with creators as true creative partners
- Experiment with formats, pacing, and evolving brand voice
- Build repeatable and participatory content that drives loyalty and retention