Social Media Marketing Strategy

Anniston Ward’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, February 25, 2026

Metricool’s 2026 Social Media Study: Insights from 39+ Million Analyzed Posts

After analyzing over 39 million social media posts from over 1 million accounts across the top 10 major social media platforms, Metricool’s largest study data is in. This session will dive into the main takeaways and break down what this means for brands, marketers, and creators in 2026.

From a decline in Instagram Reels' reach to Facebook’s redemption era, Threads emerging as a promising alternative to Twitter, and YouTube dominating long-form content, explore how each social media platform has evolved over the last year, and where brands are focusing their efforts.

What you’ll learn:

How content saturation is affecting social media metrics, and what this means for brands’ strategies in 2026.
Which content formats perform best per platform, and how to tap into underutilized formats.
Benchmarks and averages for accounts of all sizes, from emerging accounts to those with 1M+ followers.