Kristen Hyde

10:30 a.m.–11:15 a.m. PT — Wednesday, February 25, 2026

Scroll, Stop, Convert: A Paid Social Success Story

Influencers. No longer a nice-to-have addition to your social media programming, influencers have revolutionised digital advertising and turned virtual ‘word of mouth’ marketing into a necessary channel of any brand’s marketing mix. But what do you do when your influencer marketing just. isn’t. working? When all the signals are there that this could be a powerful tool for your brand, but the results don’t prove the ROI you need to truly unlock and scale the channel?

Join Ancestry for a deep dive case study into how the brand re-imagined their influencer approach from a tired transactional model into an ROI-positive full-funnel success story. You’ll learn about the challenges Ancestry identified with their traditional approach, the strategic pivots the brand made and why, and how an always-on programme with a supercharged media plan unlocked momentum across Organic, Brand and Performance channels. This session will ultimately highlight how it truly takes a village to scale a business-changing influencer programme. 

What you’ll learn: 

• A step-by-step look at how Ancestry transitioned from transactional campaigns to a sustainable, continuous partnership model.
• The importance of prioritizing authenticity in a world where consumers are more sceptical than ever 
• Strategies for supercharging creator content across Organic, Brand, and Performance teams to ensure no piece of content goes to waste within the funnel
• Tips for aligning internal stakeholders to build the "village" required to scale a business-changing program.