Erin’s done a little bit of everything in her career in social media marketing, which gives her a unique perspective around what it takes to get things done. Erin has run community management teams, including setting community engagement strategies P&G and FCA family brands and led account management for companies like Microsoft and ConAgra Foods. Today, she heads Carusele’s product team where she’s developed award-winning ambassador strategies for Walgreens, Amazon, Jared the Galleria, and more. Erin sets the vision for Carusele’s unique approach to influencer marketing and is responsible for their data-driven approach, creating algorithms like iStack™, cStack™, and their Engaged Audience Profiles™. In 2018, Erin was named one of the Top 50 Industry Players by Talking Influence.
Erin Ledbetter’s Session(s):
12:15pm - 1:00pm PT — Friday, June 11, 2021
With an unprecedented pandemic that upended our lives, a volatile political climate that rages on, and calls for social justice becoming louder than ever, brands have a lot to consider when trying to enter conversations on social media these days without sounding tone-deaf. Partnering with influencers adds another layer of complexity as brands give up some of that comfortable control to content creators. This session will cover examples of where brands shined and brands who’s missteps cost them dearly. With each example we’ll identify actionable ways brands can move with the speed of the social conversation in their influencer partnerships.