Dusty DiMercurio specializes in developing and executing customer-centric marketing strategies that help brands differentiate and build long-term relationships with their target audiences. Beginning his 15+-year career as copywriter, his areas of expertise expanded to include magazine editorial, product & segment marketing, content marketing, social media, and data-driven digital marketing. A finalist for CMI’s 2016 Content Marketer of the Year award, DiMercurio’s award-winning work has earned him speaking engagements at conferences around the world. Today, he leads Global Content Marketing & Social Media for Autodesk, and acts as the Publisher & Editorial Director for the company’s multi-award-winning owned media publication Redshift.

Dusty DiMercurio’s Session

12:10 pm–12:55 pm PT — Tuesday, June 8, 2021

Panel: Creating a High-Performing B2B Social Media Strategy

In this panel, you’ll hear from several brands within the B2B industry that will discuss topics including:

What B2B brands can learn from B2C, including connecting, engaging, and amplifying customer voices
Giving your B2B teams the tools they need to succeed on social media: attracting clients, branding their own social space, and defining how to use the brand’s creative assets
Strategic planning across a variety of social channels to drive B2B account engagement
Collaboration and planning together across departments (sales, marketing, ops, content, social media, and digital) on marketing to a B2B account
Customizing go-to-market strategies for B2B teams to be able to support the brand’s goals