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Brandi Briggs

Social Media Director
AT&T

Brandi Briggs is an award-winning leader within AT&T’s Corporate Communications Team. With over 17 years of experience at the company, Brandi oversees social media engagement, crisis communication and brand reputation across 25 key platforms. She also leads content strategy and execution for the AT&T News Twitter handle, the company's source for media communications. 

During her time as Director of Social Media, Brandi has restructured how AT&T responds to positive engagement during key campaigns to amplify the brand. She is most proud of her work leading AT&T’s "Amplifying Black Voices" social campaign following the death of George Floyd. This campaign focuses on the Black employee perspective and challenged the community to listen, understand, and act.  In the past two years, Brandi has been featured in PR Week and her team has been recognized with awards from PR Daily and The Social Shake Up.

Before transitioning to social media, Brandi spent 10 years as a champion leader with AT&T Customer Service Operations. Along with her passion for service excellence and customer experience, she is highly skilled at coaching, development, and building high performing teams. Brandi holds degrees in Business Management and Social Media Marketing.

Brandi Briggs’s Session(s):


8:45 am–9:30 am PT — Wednesday, June 9, 2021

Infusing Your Employees & Leadership Into Your Social Content

Brands, for the most part, have historically remained faceless entities on social media. But more and more, customers are becoming curious about the people behind the brand -- influencing purchase decisions and brand loyalty. In this session, Brandi Briggs, AT&T's Social Media Director, will share how and why her team started featured employees and leadership on their social channels, infusing their voices into AT&T's social content. You'll learn about AT&T's Amplify Black Voices and Valentines Day campaigns, along with their Social Media Advocates Program, as examples of how they brought employee voices to life. 

You'll learn: 

  • Tips on how to highlight employees on social media, including the best platforms to use
  • Understanding the difference between employees and influencers
  • Knowing when and when not to use UGC
  • Tracking results & measuring success
  • How to kickstart an executive presence when they aren't on social media

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